
Resound
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+ eFLYER
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+ PHOTOGRAPHY
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+ ADOBE C/CLOUD
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+ GRAPHIC DESIGN
| + eFLYER | + PHOTOGRAPHY | + ADOBE C/CLOUD | + GRAPHIC DESIGN
CLIENT
Lululemon
X Boxville
As part of Lululemon’s quarter-long activation to bring free fitness and wellness to the Southside of Chicago, Resound combined guided meditation with a custom soundscape via noise-canceling headphones. Good friend and community lead Karla Huffman—reached out hoping to put heads together around finding a face and name for the event.
It was said that the meditation would “focus on releasing, welcoming in the fall, and calling in what we wanted as we transitioned into a new season”. The flyer design I arrived at uses portraiture to depict the more literal sense of the experience, while using color and layout to articulate the abstract.
Photography, @Ellecolumbo